Want to relive HORIZONS?
The first SAM fashion show was a great success! With over 230 audience members, we were able to showcase the unique collections of local designers and boutiques. We raised $1369 for Living Rock, an organization located in downtown Hamilton that provides support for at-risk youth.
Linda Lundström is a Canadian fashion designer. Born in a small town in Northern Ontario, she had no idea her love for sewing would turn into a career. At the young age of 23, Linda started her own business, Linda Lundström, which grew to over 150 employees in her Toronto factory, 400 retailers in North America, and three of her own retail stores. We had the opportunity to chat with Linda and her husband Joel at the Spring Women’s Show.
How did you first get into fashion?
“When I was three years old, apparently, I sat down at my mom’s sewing machine and tried to run it. I couldn’t reach the pedal, so she put the pedal on the table, took the needle out, and let me run it. By the time I was six, I was making my own clothes to wear to school.
We lived up North in a really small hamlet, near Red Lake Ontario. There were no stores. My mom’s prized possession was her little Singer sewing machine that she got from the Eaton’s catalogue. When you live in a small remote community like that, the Eaton’s catalogue was a small connection to the outside world. I always had the use of this sewing machine. By the age of 14, I was sewing and making things for other people. I loved it.
I left that tiny little town when I was 17, and moved to Winnipeg to finish high school. Then I went to Sheridan college [for fashion design], and I thought I had died and gone to heaven. There were other people like me, so I kind of found my tribe. It’s important to find your tribe.”
Do you remember the first thing you ever made?
“No, because it was before I could remember. I didn’t have dolls, so I didn’t make doll clothes like most girls. I went right to making things for myself. I remember one thing I made when I was six, because there were photographs. I made myself a pumpkin orange corduroy pencil skirt to the knee with a zipper in it, and I wore that to school with plastic high heels that had sparkles inside of them. Imagine that, wearing a tight skirt to school when I was six!”
What is your inspiration for all your fashion lines?
At this point, Linda approached a woman at the cash register and introduced us to her. “See this woman right here? This is a woman who is not 5’10 and not 110 pounds or less, and doesn’t make her living as a model. You have a real life, a real body, and you are my inspiration.”
What advice would you give to students who want to be in the fashion industry?
“Join a gym and do weight training. It’s a very physically demanding job; you have to have a lot of energy and stamina and be able to lift heavy rolls of fabric. People underestimate how demanding a career in fashion business is. Also, you have to be pretty good at math. I’m talking about adding, subtracting, and percentages. If fabric was $7 a meter FOB in US dollars, well, how much is that in Canadian dollars? You also have to consider freight and brokerage and duty fees. A command of math is an important asset. This has nothing to do with creativity and design. I just talked about math and weight training. The next thing you need is good technical skills – to make a pattern, fit a pattern, cut, and think about the manufacturing process. How is this style going to flow through production? Once you thought about all those things, then you can think about the design, which for me is inspired by women, fabric, and what’s going on in the world. For example, there was a time when you couldn’t sell camouflage because there was a war going on.”
Our conversation with Linda was certainly one to remember. Her passion and energy for her collection, L designed by Linda Lundström, was contagious. Her charisma and friendly interactions with each woman who visited her shop made it seem like everyone was a long lost friend. To view her online shop, visit http://designedbylindalundstrom.com/
Written by Andy Cheung, Sherry Du and Elizabeth Opoku
Program: 1st Year Integrated Science
If you could only bring one item with you to a deserted island, what would it be?
Sunglasses, since they’re practical and cool!
How would you describe your style?
What is your favourite thing about Mac?
The cheesy community! (laughs)
Program: 1st Year Studio Arts
Where do you like to shop?
Random places like Forever 21. I also like shopping online at Black Milk Clothing and eBay, and buying band merchandise!
What spring trends are you looking forward to?
High-waisted shorts and pastels!
Where do you like to study?
Either at home or the Health Science Library since it’s quiet.
Looks familiar? We’re sure you wouldn’t forget the swimwear line at our fashion show this March! We invited Natasha Gatto to HORIZONS fashion show to showcase her unique and handmade swim wear collection. It was a pleasant surprise to see her at the Spring Women’s Show this past weekend! As a young entrepreneur and a graduate of the Design and Techniques program at George Brown College, we chatted with her about what it takes to make it in the fashion industry.
Tell us a little about your collection
"I started designing swimwear about a year ago but I’ve been designing for years before that. My swimsuits are really neat because they’re styles that don’t necessarily look like swimwear, like off-the-shoulder tops, crop tops and cool, funky one-piece suits. I try to design pieces you’ve never seen before so you feel really unique on the beach or by the pool."
Interviewed by Sherry Du
Program: 3rd Year Psychology
Where do you look for inspiration?
I don’t have a particular source of inspiration, and just dress as I like. Though, I do sometimes find random people on the streets to be inspiring.
Where do you like to study at Mac?
Program: 2nd Year Civil Engineering
If you had to describe your style in three words, what would they be?
It changes quite a bit, but I’d have to go with: classic, unique, and comfy!
What is your favourite store to shop at?
Any store that catches my eye; I have no preference really.
Where do you like to hang out on campus?
Thode if I need to study, but I like to wander around campus!
Program: 2nd Year Philosophy
What is your go-to fashion item?
Knee-high boots in the winter!
What spring trend are you most looking forward to?
Pastels, since they’re bright and can make you feel happy!
Where do you like to hang out on campus?
The library – usually Mills, since it’s convenient!
Did that catch your eyes? It certainly caught ours. Hosted by Vogue modelling and talent agency, Hamiltonians were introduced to risqué and beautiful styles of female undergarments. We were thinking this can be applied to our SAM show next year! What do you think Mac?
After the showing, our very own Canadian fashion designer Linda Lundström presented her tastes and style she creates. Inspired by Mother Nature and beauty within imperfections, Linda designs clothes for real people. Cuts and sizing are available in a wide variety and designs are very rugged – she utilizes leather with rough trimmings to reflect its natural state of beauty. A lot of emphases were placed on personal and individualistic beauty, and the idealistic social media portrayals of women are doctored, unattainable and unhealthy. In summary, focus on what you want, and do what makes you feel beautiful!
Style at Mac was also lucky enough to have been given an exhibit of our own, where we showcased our fashion show, our charity work, as well as our past accomplishments. Among the various merchandise and services exhibitions, Style at Mac really stood out as a student-run fashion group and caught the interests of many visitors passing by!
Style at Mac is proud to have been invited to this fashion show and looks forward to bringing you more spring trends in the near future!
Written by Frank Chen and Billy Sun